Sennheiser’s Presence at the 2013 Cannes Film Festival’s American Pavilion Resonates with Directors, Producers, Writers, Actors and Content Creators
As AMPAV Celebrates its 25th Anniversary, Sennheiser Facilitates Discussion on ‘Sound in Film’, While Extending Panel Content via Wireless Headphone Technology
Sennheiser was on hand during The American Pavilion’s 25th Anniversary at the Cannes International Film Festival this month, facilitating discussions on the role of ‘sound in film’ with producers, directors, writers and other content creators. As The American Pavilion (AMPAV) hosted panels such as ‘State of the Indie Film Industry,’ ‘American Directors in Cannes’ and ‘Music in Film,’ with industry leaders, Sennheiser provided hundreds of wireless headphones to attendees so they could enjoy content throughout the entire Pavilion, which was completely redesigned for 2013.Audio specialist
The redesigned AMPAV space, which was outfitted to include a new conference center, bar, restaurant and a media terrace/green room in addition to the existing generously sized deck, was host to hundreds of filmmakers, directors, producers, writers and other attendees of The Cannes Film Festival, the most high profile event in the film industry. Sennheiser implemented a temporary, state of the art wireless system that delivered reliable and crisp audio for anyone to listen within the boundaries of the Pavilion.
Over the course of the 12-day event, Sennheiser also conducted one-on-one interviews with leading film professionals including Rosie Wong, industry office, Sundance Institute, Scilla Andreen, CEO and co-founder of IndieFlix, film composer Gingger Shankar and many others to discuss the importance of sound in film. Over the next several weeks, Sennheiser will be posting many of these interviews on its company website.
“It was a natural fit for Sennheiser to sponsor The American Pavilion at the 2013 Cannes Film Festival, joining other top brands including American Express, The Peninsula Hotel, SodaStream and others,” commented Stefanie Reichert, Strategic Marketing, Sennheiser. “In the world of filmmaking, Sennheiser is a brand that is well known, since our microphones, wireless systems and other equpment are used extensively during the filmmaking process. Our sponsorship of The American Pavilion allowed us to strengthen our presence within this influential and highly creative market.”
Marking the AMPAV’s 25th Anniversary with Great Sound
In addition to providing the wireless headphone infrastructure, which operated flawlessly for the duration of the festival, Sennheiser also had several of its new Momentum consumer headphones on hand so attendees could experience pure design and great sound. Former U.S. Senator Christopher Dodd, who currently holds the position of chairman and CEO of the Motion Picture Association of America, was among those who gave an enthusastic ‘thumbs up’ to the Momentum, while listening to the theme from “Star Wars”.
“By providing attendees with Sennheiser wireless headphones this year, we were able to dramatically increase both the audio quality and overall reach of our seminars and panels,” commented Julie Sisk, director and founder of The American Pavilion. “Since its founding 25 years ago, AMPAV has been a place where festival attendees can enjoy compelling and educational content, while relaxing and unwinding from their busy schedules in Cannes. As a sponsor of AMPAV this year, Sennheiser allowed us to take this concept one step further, providing great audio and removing content boundaries within the Pavilion.”
The American Pavilion, which is located in the International Village next to the Palais, has become a hub for film industry professionals to gather and share ideas during the Cannes Film Festival — the largest and most prestigious film festival in the world. The festival itself attracts over 20,000 industry professionals and over 4,000 journalists from around the globe.
About The American Pavilion
Celebrating its 25th year bringing professionals and emerging filmmakers together, The American Pavilion is the center of activity for the American film community at the Cannes International Film Festival.
Since its debut at the 1989 Cannes Film Festival, The Pavilion has served as a hospitality and communications hub for the thousands of Americans attending the Cannes Film Festival and Marché, providing an impressive array of facilities and services, including membership for the international film community, provocative and insightful programming, the Emerging Filmmaker Showcase, immersive student programs, and more.
For its corporate sponsors, scores of American participants, and hundreds of exhibitors and office holders, The American Pavilion accommodates the need for information, orientation and recreation, providing both a dynamic business environment and an opportunity to relax in comfortable surroundings for the duration of the Festival.
With a panoramic view of the Bay of Cannes and just a few steps from the Palais des Festivals, where all the major Festival films are premiered, The American Pavilion is now a permanent fixture on the Cannes landscape, proving to be the perfect place to transact business, share ideas and effectively reach the thousands of affluent international travelers who attend the Festival every year. For more information, visit ampav.com.