Press Release


Sennheiser partners with TIDAL to host live performances in SoHo Pop-Up Store

· New York, NY – Audio specialist Sennheiser has teamed up with global music and entertainment platform TIDAL to present an exceptional music showcase series at Sennheiser’s new pop-up store in SoHo. The curated performances will take place over the next four months and are designed to highlight emerging local talents in an intimate setting, amidst Sennheiser’s range of innovative audio products including the HE 1 — the best headphones in the world.

Sennheiser's Pop Up store in SoHo, New York City, will be the site of curated performances through a cooperation between Sennheiser and TIDAL.

Sennheiser’s Pop Up store in SoHo, New York City, will be the site of curated performances through a cooperation between Sennheiser and TIDAL.

The series will kick off on October 27th at 7pm, with an exclusive event featuring performances by Roc Nation and TIDAL Rising artists Mayaeni and Kevin Garrett. The performers will utilize Sennheiser microphones and wireless systems to capture every nuance of their performances.

Kevin Garrett, photo courtesy Roc Nation

Kevin Garrett, photo courtesy Roc Nation

“I pride my performances on a high quality audio experience,” says Kevin Garrett. I can’t wait to bring that aspect of the show to the inaugural performance series for Sennheiser. As an artist I’m excited to work with a brand that strives for perfect sound and understands the artist’s creative process.”

Mayaeni - Photo credit, Johnny Nevin

Mayaeni - Photo credit, Johnny Nevin

“When I make music, it’s not just about sound or lyrics, it’s the experience. Sennheiser gets that,” Mayaeni says, “I’m so excited to kick off this performance series with them in such a cool, intimate venue where people will be able to really experience my music the way I’ve always imagined.”

Having opened on October 21, the Sennheiser pop-up store at 134 Prince Street in SoHo is one of two new brand showcases for the company in New York City that provide an opportunity for visitors to experience the ultimate Sennheiser Listening Experience firsthand. By working with Roc Nation and TIDAL, Sennheiser is able to further its commitment to connecting great sound with great music and performances. Sennheiser is already well known in the world of professional audio, having delivered pristine audio to international touring artists, commercial recording studios, Broadway and beyond. “Sennheiser has stayed at the forefront of audio technology for over 70 years by bringing artists and listeners closer together through our products,” says Guido Karbautzki, Senior Vice President Global Retail Channel. “We are pleased to continue this great tradition by hosting a series of in-store performances by exciting new talent with TIDAL. As New York is known as a trendsetting market, we are particularly excited to deliver these experiences to New Yorkers.”

For detailed information about the series launch event and future events at Sennheiser’s NYC stores, please visit:

Launch Event with Mayaeni and Kevin Garrett
October 27th at 7:00pm
Sennheiser Soho pop-up store
134 Prince St.
New York, NY