Press Release


Sennheiser Partners with Azione Unlimited to Deliver Premium Listening Experience for Custom Retailers and Integrators

Collaboration Extends Sennheiser's Reach into High End Residential Market and Customized A/V Listening Environments

· Old Lyme, CT – Audio specialist Sennheiser Electronic Corp. announced that it has partnered with Chester Springs, PA-based Azione Unlimited. Azione Unlimited, which celebrated its second anniversary this month, is an education and buying group for custom retailers and integrators consisting of 125 dealers and manufacturers throughout the United States. Through the partnership, Azione will have access to the entire line of Sennheiser consumer products, including its premium audiophile headphones and amplifiers.

Sennheiser RS 220 wireless headphone and transmitter

Sennheiser RS 220 wireless headphone and transmitter

Azione’s dealer network specializes in ‘white glove’ services for high-end residential, home theater and other multi-media environments requiring premium A/V componentry. Typical end-user clients are often corporate CXOs, famous athletes, movie stars and other high net worth individuals. Azione sells product almost exclusively through personal recommendation rather than through more traditional product demonstrations.

“Azione is a formidable buying group with a proven track record, and Sennheiser is very pleased to be counted among its exclusive group of high-end manufacturer partners,” said Rocco L. Zeppetella, consumer division channel manager, Sennheiser. “This partnership helps extend our customer base among those who share Sennheiser’s values and the Pursuit of Perfect Sound.”

Azione’s President, Richard Glikes, is an industry icon in the consumer electronics market. “Azione dealers have very enthusiastically embraced the Sennheiser membership into the organization. As soon as we announced it, dealers immediately began placing orders,” says Glikes. “Sennheiser is a leader in the category and we are ecstatic to help them and our dealers do more business.”

Some of the Sennheiser products that have drawn interest among Azione’s integrator network are the company’s high end audiophile models, including the HD 600, HD 650, HD 700, HD 800 as well as the new IE 800 in-ear headphones and the more lifestyle oriented Momentum line.