Sennheiser Brings MOMENTUM to RocNation Kick-Off Event for TIDAL Streaming Service
Audio specialist Sennheiser was on hand for a gala press event heralding the relaunch of Roc Nation’s TIDAL high-fidelity streaming service on Monday night at the James Farley Post Office. The company’s MOMENTUM 2.0 was chosen to demonstrate TIDAL’s lossless streaming audio to an attending audience of A-list celebrities, industry luminaries, and members of the press. Sennheiser distributed over 500 of its best in class headphones over the course of the evening.
Roc Nation, founded by acclaimed rapper Jay Z in 2008, acquired TIDAL developer Aspiro in February. Jay Z was joined at the New York City kick-off event by the artist co-owners of TIDAL, including Alicia Keys, Madonna, Jack White, Rihanna, Nicki Minaj, J Cole, Daft Punk, Kanye West, and Beyoncé, while other artists and fans voiced their support for TIDAL on social media using the #TIDALforALL hashtag.
“Our mission goes beyond commerce, beyond technology – our intent is to preserve music’s importance in our lives,“ said Alicia Keys in formal remarks to the attendees. After participating in the signing of a declaration to commit to “reestablish the value of music“ and “deliver high quality sound, video and editorial,“ the artists invited guests to circulate with their MOMENTUM headphones and experience listening stations distributed throughout the venue. These included several stations streaming high-fidelity audio to tablets via the new TIDAL platform, as well as stations demonstrating the music and audio technology of each decade from the ’50s to the present. “Sennheiser has 70 years of experience creating cutting-edge technology for both capturing and listening to music, so we are keenly aware of the challenges that digital compression has created for those who value high-fidelity sound,” said Sennheiser CEO Andreas Sennheiser. “We are pleased that TIDAL has made a commitment to lossless audio.”
The MOMENTUM 2.0 headphones deliver pristine sound and are an ideal companion to TIDAL’s high-fidelity streaming platform. Sennheiser’s MOMENTUM line includes the MOMENTUM Wireless and MOMENTUM 2.0 wired models, each available in on-ear and over-ear configurations and the MOMENTUM In-Ear, a revolutionary new earbud design. The TIDAL streaming service is available in two subscription-only tiers, TIDAL Hi-Fi offering the highest bitrate streaming and the newly-launched Premium tier that gives full access to TIDAL’s catalog in standard definition and music videos in high definition.