Press Release


Sennheiser and New Age Electronics Join Forces with Retail Distribution Agreement

· Old Lyme, Conn. – Audio specialist Sennheiser announced that it has signed a distribution agreement with New Age Electronics, a leading distributor of consumer electronics and gaming products and services and a division of SYNNEX Corporation (NYSE: SNX). Effective immediately, New Age Electronics is an authorized distributor of selected products within Sennheiser’s consumer electronics line, including its range of gaming, lifestyle, home audio and sports headphones and accessories. The agreement comes in addition to SYNNEX Corporation’s relationship with Sennheiser to distribute its conferencing systems, microphones, and wireless equipment to AV systems integrators in the commercial space.

Through the agreement, New Age Electronics distributes Sennheiser’s premium products to retailers in strategically targeted segments, while offering bundled solutions to increase the end-user value offering. As a trusted CE distributor, New Age Electronics is able to leverage its sophisticated logistics and operational expertise, while focusing on long-term relationships with a highly strategic network of retailers.

“Our agreement with New Age Electronics enables us to reach strategic retail segments more efficiently, increasing both our market penetration and brand awareness in the U.S.,” commented Keith Kranepool, Vice President, Sales, Americas, Sennheiser. “By leveraging New Age Electronics’ network of retailers, we have an immediate opportunity to increase our success in the gaming, sports and lifestyle segments, among others.”

“We are very pleased to be working with Sennheiser to deliver the high-quality design and legendary sound of their headphones to select retailers,” said Fred Towns, President, New Age Electronics. “Our agreement allows us to reach the early adopters and sophisticated listeners in today’s marketplace who are looking for a superior audio experience catered to fit their lifestyle.”

New Age Electronics is supported by a team of seasoned product management and sales professionals who research, identify and advise retailers on increasing sales and achieving successful outcomes in Consumer Electronics. The company’s line card includes leading offerings in personal computing, audio, gaming, home automation, and wearables, among other product categories.

To learn more about Sennheiser through New Age Electronics, call (800) 947-5974, email, or visit