Press Release

Sennheiser

New Sennheiser iPad app "Blue Stage" Delivers Inspiring Stories on the Subject of Sound

Free Digital Magazine Now Available for Download in the iTunes Store

· Old Lyme, CT – Audio specialist Sennheiser showcases its passion for sound through its new digital magazine, the “Blue Stage” iPad app, which offers interactive storytelling coupled with explorative navigation. A new edition is released every month, examining subject of sound from a different perspective. The Sennheiser iPad app is free and is available now from the iTunes store.

Screenshot of “Blue Stage” iPad App, © Sennheiser

Screenshot of “Blue Stage” iPad App, © Sennheiser

“Each month the subject of sound is given a new twist,” explains Uwe Greunke, director of strategic marketing at Sennheiser. “Readers of ‘Blue Stage’ can expect inspiring stories delivered in an informative and innovative way. ‘Blue Stage’ is designed to be a focal point for both long-standing and aspiring sound enthusiasts.” The first edition of the digital magazine focuses on recordings which take place outside of the studio - from a bamboo orchestra in the Solomon Islands, to kitchen staff singing in Namibia. Sade’s producer Stuart Matthewman, aka “Cottonbelly,” and Adam Ficek from Babyshambles both reveal the tricks of their trade. In addition, there are do-it-yourself tips for music recording at home. The second edition of “Blue Stage” examines the role of DJs, such as Bob Sinclar, and the work they do. The third edition will explore the route artists take in order to make their way to the top.

Something different every month

As well as showcasing captivating stories on the subject of sound, features such as an integrated audio player enable the reader to listen to tracks that reflect the topic of each edition. A playlist also suggest further recommended tracks for separate download. Each month a special prize, unavailable for purchase, will be up for grabs under the headline of “Money can’t buy.” In the first edition, an emerging new band will have the opportunity to win a microphone set — including support from a Sennheiser sound engineer — for their recording.

Simple and innovative operating system

This innovative publishing concept available via the Apple Newsstand is very user-friendly. The user is automatically notified when a new edition is uploaded each month and can then immediately access all content. Each edition is a new “subject platform” for a particular sound experience and can be opened with a horizontal swipe. The user can browse previous editions with a vertical swipe. In contrast to other digital magazines, this means that the reader can seamlessly navigate back and forth between editions.

Find more information at sennheiser.com/bluestage.

About Sennheiser

Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Connecticut. Sennheiser’s pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

Media Contacts

Jeff Touzeau
Public Relations
Hummingbird Media, Inc.
(914) 602-2913
jeff@hummingbirdmedia.com

Rachel Smolin
Public Relations
Sennheiser Electronic Corporation
(860) 434-9190, Ext. 180
rsmolin@sennheiserusa.com