Press Release

Sennheiser

Ear-Selfies To Be Loved!

Sennheiser Activates Headphone Lovers in the USA, Canada and Europe with High Impact Campaign Including the “Ear-Selfie-Contest”

· Old Lyme, Conn. – The well-received URBANITE “Ear-Selfie-Contest” that will run until the end of November is based on the core idea of the URBANITE campaign “Let Your Ears Be Loved!”. It motivates customers to take Ear-Selfies, share them on Instagram and seize the chance to win a free URBANITE.

An easy declaration of “Ear-Love”
Participating in the URBANITE “Ear-Selfie-Contest” does not take much time. All it requires – aside from an ear – is a creative and convincing idea. The procedure is as simple as it is effective: The participant takes an ear-portait, posts it on Instagram and tags it with @sennheiserurbanite and #earlove. Every week, URBANITEs are up for raffle. The contest started in the USA, Canada and Europe on the 12 September and will run for ten weeks. Up to now, 150 winners have been selected – out of over 1,500 #earlove entries.

Taking selfies to a new dimension
Sennheiser‘s URBANITE “Ear-Selfie-Contest” offers the unique opportunity to highlight ones individual ear, to get worldwide attention for the creative photo-design and – on top of it – the chance to win the desired URBANITE headphones. No wonder so many people took part already. And there will be more winners to come. During the whole event no less than 500 free ear-loving pairs of URBANITE will be put on 1,000 happy ears. And finally 500 portraits will add up to an impressive multi-picture show displayed on the official Instagram Account @sennheiserurbanite.

“URBANITE headphones as well as our viral “Ear-Selfie-Contest” hit the spot. Both perfectly suit the special demands and preferences of the generation of Millennials”, says Tim Völker, Director Sales & Marketing Consumer, Sennheiser Communications A/S. “URBANITE headphones deliver the stylish looks and the heavy tunes with uncompromising Sennheiser quality. The contest, among other activities, entertains and activates our target-group where it mainly roams: on all social media channels.”

Playing Multi-Channel many ways
The “Let Your Ears Be Loved” campaign, launched in September 2014, has multiple components and has already been a viral success so far. Its landing page www.sennheiser-urbanite.com draws attention, especially to one YouTube video - which has been clicked over 1 million times - and is a sample of URBANITE “love-scenes”. The romantic videos reveal an impersonated URBANITE headphone-set pleasing a gigantic ear in many ways. From here the audience is drawn to various local and international events, such as the “Golden Ear Hunt” in New York City and London and the “Ear-Selfie-Contest”. An irresistible mix is served that uses social media and user-generated content to drive participation and viral uptake. The campaign is promoted via Sennheiser’s Facebook, Instagram, Twitter and YouTube channels and some media partners.

Let URBANITE love your ears
Sennheiser’s new URBANITE headphones are the new sound of urban style, bringing the bass for an intense club experience on the move. The audio specialist’s mobile headphone range – including the on-ear URBANITE and the over-ear URBANITE XL – delivers massive bass but with Sennheiser’s uncompromising audio expertise ensuring excellent clarity throughout the entire frequency range. The URBANITE range is designed for staying connected on the move, with integrated in line remote control and microphone for taking calls and controlling music on smartphones and tablets, with dedicated versions for either Apple iOS devices, or for Windows or Android-driven devices, such as Samsung Galaxy models.

For more information on the campaign and all relevant features of the new URBANITE range visit www.sennheiser-urbanite.com