Press Release

Sennheiser

Developed With Athletes: Sennheiser and Adidas Launch a New Sports Earphones Series

· Old Lyme, CT – Professionals were at work during the development of the new sports earphone series. The five new models have been designed by audio specialist Sennheiser together with sports equipment manufacturer adidas and tested by professional athletes. The new earphones promise top-quality sound and optimal wearing comfort, even in the most extreme workout situations.

Premium sound, excellent fit and a high resistance against external influences such as water, sweat or cold: these are the features that characterise the new range of sports earphones from Sennheiser and adidas. They combine the remarkable expertise of both partners and promise a motivational training experience.

The sound performance of all five models has been enhanced to ensure an energetic listening experience without compromise, even under extreme training conditions. The new sports models have been designed ground up with the emphasis on better wearing comfort and secure fit. Three of the new models are also additionally equipped with the Apple remote and microphone module for use with iPhone or iPod. This offers the users greater convenience in the taking of calls and the controlling of their music even in the thick of their sports activity.

Professional Feedback for Best Performance

“Athletes have the highest of expectations when it comes to their training equipment. It must work at any time, under all conditions, and support them in achieving the best results,” explained Franz Brunnberg, Head of the adidas Licensing Department. “Because of this we asked the athletes at U.S.-based McMillanElite*; a group of professional running trainers, to test the headphones thoroughly. “The lightweight design and the comfortable fit in particular, received positive feedback. Also highly appreciated was the premium quality of the headsets, the overall finish and the sturdiness of materials used. “We were especially delighted with the positive feedback regarding the sound performance,” said Daniel Chee, Product Manager at Sennheiser Consumer Electronics.” Many athletes complimented the earphone’s clear sound and bass reproduction.”

Ergonomic design for optimal wearing comfort

With five different wearing styles to ensure a perfect fit; the PX 685i ($79.95) model is the newcomer of the series. The smooth-adjusting headband provides a secure fit even during intensive training situations. The PX 685i comes in two colour variants – black and white. With a weight of only 20 grams, the PMX 685i ($79.95) is the lightest model in its class, with the neckband design ensuring a secure fit. The MX 685 ($49.95) promises maximum freedom of movement and its EarFins which ensure a perfect in-ear fit, are now easier to adjust to individual ear sizes through a new Slide-to-Fit system. The PX 685i, PMX 685i and MX 685 are the ideal solution for those sports fans that enjoy outdoor training because these models have safety as a priority as they ensure a higher awareness of surrounding noise.

The in-ear models OCX 685i ($79.95) and CX 685 ($69.95) are the ideal choice for those who want to focus on music during their workout. Due to their position in the ear canal, these models offer a perfect attenuation of surrounding sounds. With a weight of only 16 grams, the OCX 685i – available in black and white – is almost unnoticeable during workout. Flexible ear hooks ensure an optimum wearing comfort and maximum freedom of movement. The CX 685 also features the new Slide-to-Fit system for a perfect fit.

Meeting the highest expectations

Due to their sturdy materials, these headphones are the ideal sports partners, even in the most extreme situations. They feature an extremely robust, para-aramid reinforced cable and their innovative water protection system effectively shields the earphones against sweat and rain. After training, the earphones can simply be rinsed under the tap.

The new sports earphones from Sennheiser and adidas, which are being introduced at IFA in Berlin today, will be available in the U.S. later this fall. You can find all the latest information on Sennheiser by visiting our website at sennheiserusa.com.

About Sennheiser

Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Conn. Sennheiser’s pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

You can find all the latest information on Sennheiser by visiting our website.

Media Contacts

Jeff Touzeau
Public Relations
Hummingbird Media, Inc.
(914) 602-2913
jeff@hummingbirdmedia.com

Rachel Smolin
Public Relations
Sennheiser Electronic Corporation
(860) 434-9190, Ext. 180
rsmolin@sennheiserusa.com