Press Release


Avalon Hollywood Unveils World's Largest Subwoofer Club Installation During Grammy Weekend, With Technology from Powersoft

Created by Owner John Lyons and EAW, Revolutionary System Leverages Powersoft's M-Force Innovations for a Spectacularly Defined Low-End

· Hollywood, CA – Some may say bigger is better when it comes to speakers, but in this case Avalon Hollywood’s owner and audio expert John Lyons says, “Its a matter of being louder, cleaner and clearer.” The new system, which was unveiled during GRAMMY Weekend at Hollywood’s historic venue Avalon two weeks ago, features Powersoft’s new M-Force technology — and is the world’s largest subwoofer club installation ever.

Avalon's new system features Powersoft's new M-Force technology

Avalon’s new system features Powersoft’s new M-Force technology

While other venues may opt for sound systems featuring a du jour brand, Avalon has its own namesake speaker series. No stranger to conceptualizing game changing speakers, owner John Lyons is an audio expert responsible for installing sound systems at some of the world’s leading nightclubs. Making this new speaker a realization is an amazing feat that Lyons and premier audio engineers at EAW and Powersoft have worked rigorously for two years to perfect.

“It creates earth crushing sub bass,” says Lyons.

Each speaker cabinet includes a 40” Powersoft cone: the largest ever and the result of the latest technological advances in electro acoustics. Lyons and EAW were able to use such a large cone by incorporating Powersoft’s patented M-Force® moving magnet linear motor technology into the cabinets, which enabled more air movement with faster response time.. and zero power compression. The result was a cleaner, more powerful sound that was previously impossible to produce — particularly in the lower frequency ranges.

Powersoft's M-Force, a moving magnet linear motor transducer, used in low frequency applications

Powersoft’s M-Force, a moving magnet linear motor transducer, used in low frequency applications

Powersoft’s M-Force technology is an innovative method of acoustic transduction characterized by a moving magnet and genuine push-pull behavior. This application of positive and negative electromagnetic fields allows for the motor to oscillate at an unprecedented level. It is so powerful that if the motor were used outside of a speaker system, it would be able to move with 1,000 lbs of force. Each subwoofer cabinet (there are six in total) also contains (2) Powersoft M-Drive modules, which are used to supply power for the M-Force motor, the cone and each of the traditional speakers. The M-Drive is the most powerful single module ever made, and able to generate 15,000 watts at 2 ohms.

On February 7, Avalon Hollywood will unleash the unprecedented 40-inch subwoofer to the public.

Doing this adds to the “Avalon by EAW” Sound System, which John Lyons also designed in conjunction with EAW, and officially completing what is called the Bugatti of revolutionary club sound. The innovative setup was unveiled at Avalon’s Grand Revel last year, replacing the original Avalon EAW system that was recognized as a world leader and can still be heard in hundreds of nightclubs around the globe.

Avalon view from the balcony

Avalon view from the balcony

In addition to installing its awe-inspiring “Avalon by EAW” Sound System, Avalon revealed a totally transformed entrance and lobby, featuring a new center bar and spacious new ground floor restrooms. In the main room, an extended balcony provides incredible views and new VIP booths. Above, 150 high resolution LED panels now wrap the stage and surround the club, creating an unmatched audio and visual sensory experience that is directed at Avalon’s beating heart, the dancefloor.

Throughout the venue, the original 1927 features have been retained and restored to their original luster offering a timeless celebration of the venue’s historic pedigree while new multilevel lounges flanking the stage provide a stunning new VIP experience.